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Issue 6088

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IFOR JAMES - The horn player who tried to change the horns 

GUS Band sporting new look as website goes live

Wednesday 7 April, 2021

The GUS Band has received an online makeover including a rebrand and a new website as the Midlands organisation looks to the future.

News of the refresh comes months after GUS appointed a business development team, headed by local Northampton businessman John Snape. He was joined by band chairman Dave Elliot-Smith, cornet player and local businessman Marcus Pain, and composer-in-residence Mike Sheppard who, through his career in the music and entertainment sectors, has a wealth of business experience.

The first order of business was to re-design the logo and Mike Sheppard worked with graphic designer Paul Mason in creating two new versions of the famous GUS logo.

Mike commented: “The traditional GUS logo is very strong and we all agreed that a minor tweak was all that was required, rather than a full-blown redesign. We set Paul the task of modernising the logo and creating re-scaleable versions that will work in the digital domain as well as in the physical world of print, banners, merchandise, badges and so on.”

Paul worked closely with Mike and the rest of the team on the new website, spending most of March creating a wish-list of all the things a contemporary brass band website should have before bringing them to fruition.

The new website contains information on the band’s history, a photo gallery and news items but also embraces multimedia, showcasing engaging content. It has links to the band’s social media pages and gives information on the band’s sponsors.

Dave Elliot-Smith, chairman of the GUS Band, said: “The launch of this new website marks the beginning of an exciting chapter for the band. I’m particularly delighted by the Community page, in which we celebrate our relationship with Youth Brass 2000 and — watch this space — start the first moves towards our local music education initiative which we are calling Footsteps to Music.

Access the new GUS Band website.