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Issue 6077

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pInstruments now squeaky clean

Saturday 9 January, 2021

They have already received plaudits for the durability and affordability of their instruments – now the family of pInstruments are doing their bit to look after their players’ health.

The instruments, which are manufactured in recyclable ABS plastic, now include antimicrobial technology from Biomaster. The additive, which uses silver ion technology, prevents bacteria from growing, producing energy or replicating and is proven to inhibit the growth of bacteria by up to 99.99 per cent.

Steven Greenall, CEO of Warwick Music Group, which is behind the instruments, said: “Biomaster, a fellow Queen’s Award-winner, received its third award for innovation in recognition of its contribution to improving hygiene and eliminating plastic waste.

“The additive provides fast, effective and lifetime product-protection which, most importantly, reassures our customers that their instruments are not just easy to clean, but are hygienically clean. We care passionately about making the joy of music accessible and fun and this reinforces our commitment to players worldwide.”

Addmaster, the company that makes Biomaster, and Warwick Music are both DIT export champions and were recently shortlisted for the Insider Made in the Midlands Awards.

Paul Morris, founder and CEO of Addmaster, added: “We are delighted to be working with a company whose values and ethos so closely matches our own. Our additive is trusted by many industries because it is powerful but safe – rather like Warwick Music Group’s pInstruments.”